Unlock Your Nonprofit's Potential: A Board Member's Guide to Fundraising & Advocacy

Let's dive into how you, as a board member, can truly make a difference, especially when it comes to fundraising and advocacy. In this post you'll discover how to align your passion with action that advances the organization, support your organization's mission and leverage your unique talents to drive success.

The Core of Fundraising: Believing in the mission

Passion is contagious. If you genuinely believe in the mission, vision and values of the organization, you're already halfway there. It all starts with that deep connection.

When you believe in an organization's mission, that usually translates to giving, especially when you make it a point in your life to be generous with your finances.

Financial Support:

Think of your favorite charities, the ones that tug at your heartstrings and inspire you to give. Shouldn't the nonprofit where you serve on the board be one of those top philanthropic priorities?

• Why does it matter? Your financial support isn't just about the money; it's a powerful statement. It shows you're invested in the cause, not just with your time but also with your resources.

• Organizations strive for 100% board participation: When nonprofits apply for grants or ask for donations, they often highlight board participation in giving. It demonstrates unity and commitment.

  
  

So, ask yourself: Is this organization in your top list of places you support financially? If not, why are you giving your time but not your financial resources? If you plan to not make a gift, you probably should not be on that board.

Beyond the Checkbook: Active fundraising participation

Okay, so you believe in the mission and you're ready to donate. Awesome! But fundraising is so much more than just writing a check.

Events:

Think about all the events your organization hosts, not just the big fundraising galas, but also volunteer appreciation events, community outreach programs and stewardship gatherings.

More on stewardship events: These are donor relations events, opportunities to show your appreciation and demonstrate the impact of their contributions.

• Examples: Imagine introducing scholarship recipients to their donors or showcasing the beautiful community garden that was made possible by a generous grant.

• Your Role: As a board member, your presence matters. Mingle with attendees, share your passion for the cause, and support the CEO and fundraising team. They can't do it alone!

  
  

Thank You Notes:

A simple, handwritten thank you note to a donor can go a long way. Offer to sign notes alongside the CEO, adding a personal touch to donor appreciation. Or write your own notes to people you know, or those you don't. Getting a thank you from a board member is a big deal!

Donor Calls (Non-solicitation):

Team up with the CEO or a fundraiser to make thank-you calls to donors. It's a simple gesture that shows you value their support.

Asking for Gifts (If comfortable):

Not everyone is comfortable asking for money, and that's okay. But if you're willing to step up, here are a few tips:

• Practice: Role-play with the fundraiser or CEO. Know who will say what.

• Plan: Develop a clear strategy and be prepared to answer questions.

• Listen: After making the ask, give the person time to reflect.

• Follow up: Thank them, regardless of their answer.

  
  

Making Connections: The power of introductions

Who do you know? Chances are, you have connections that could benefit your nonprofit.

Foundation and corporate connections:

Do you know someone at a local foundation or corporation that might be interested in supporting your cause?

• Personal introductions: Instead of a cold call from a fundraiser, a warm introduction from a board member can make all the difference in securing those important meetings.

• Coffee dates: Invite potential donors for coffee and share your passion for the organization.

  
  

Why are you involved? What makes this nonprofit so special? Share your story and inspire others to join the cause.

Ambassador and Advocate: Spreading the word

Think of yourself as an ambassador for your nonprofit, always ready to share its mission and impact.

Serving as an ambassador:

Attend speaking events, represent the organization at community gatherings, and volunteer your time.

And about those giant checks... who doesn't love a photo op with a giant check? Be there to receive or present it on behalf of the organization.

Branding:

Wear your organization's name tag or pin with pride. When people ask where you're from, proudly state the nonprofit's name, not just your employer.

Advocacy and lobbying:

Do you have connections with elected officials? Use them to advocate for your nonprofit.

• Leverage connections: Reach out to your contacts at the state and local levels.

• Take action: Write letters, send texts, or use advocacy apps to contact representatives.

• Explain the need: Help them understand why your organization needs additional resources and support.

  
  

Talent spotting:

What are you good at? Are you a natural storyteller? A skilled networker? A persuasive communicator? Identify your strengths and use them to advance the cause.

What's Next?

Want to learn more about what to do and what not to do as a board member? Be sure to subscribe to Schmucker Advising Group's YouTube channel for more tips on nonprofit leadership and governance.

You can also find Schmucker Advising Group on Instagram, LinkedIn and Facebook.

By embracing your roles as fundraisers and advocates, you can unlock your nonprofit's full potential and make a lasting difference in your community.